Braze costs about $60,000 to $250,000 a year
Braze sends push notifications, emails, texts and in app messages for consumer apps and brands. It does not publish prices. You pay by monthly active users, meaning people who get or open a message in a month, plus the channels you use. The Core tier is reported at about $30,000 to $60,000 a year for smaller audiences, Pro at about $80,000 to $250,000, and Enterprise at $300,000 to $1,000,000 or more. The average contract is about $93,500 a year.
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Middle of the range: $45,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Braze buyers pay
| Core, 50,000 to 250,000 users a month | About $30,000 to $60,000 a year. |
|---|---|
| Pro | About $80,000 to $250,000 a year. |
| Enterprise, 2 million or more users a month | About $300,000 to $1,000,000 or more a year. |
| Average contract | About $93,500 a year. |
| Setup | About $20,000 to $100,000, one time, on large deals. |
What pushes a quote up
| Active users | Only people you message in a month count, but spikes raise the bill. |
|---|---|
| Channels | Text, WhatsApp and extra channels are priced as separate lines. |
| Tier | Data streaming and advanced tools sit in higher tiers. |
| Term | Three year deals are reported at 20 to 40 percent off. |
| Overages | Going over your contracted users costs extra. |
Seasonal spikes
Braze sets a monthly active user limit in your contract. If a sale, a holiday or a viral moment brings a spike of active users, you can go over that limit and pay overage charges, often at the same or a higher rate.
Look at your busiest month last year, not your average month, before you agree a limit. Ask how overages are billed and whether a short spike can be averaged out.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Ask how text and WhatsApp carrier fees are billed. They are separate from the platform fee.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Set your user limit from your busiest month, not your average one.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Braze suits consumer apps and brands with large audiences and many channels. Small teams sending mostly email newsletters will pay far more than they need to.
Setup can be large. Enterprise contracts may carry one time implementation fees of about $20,000 to $100,000, and data setup and integrations are often billed separately. Ask for each line in writing.
A last tip: compare the whole term. A three year deal is reported at 20 to 40 percent off, but only lock in if your audience is stable enough to predict.
About $60,000 to $250,000 a year for most buyers, with an average near $93,500. By monthly active users and channels, not by seats. No. Carrier fees for text and WhatsApp are billed separately. No. Every number here comes from buyer data.Common questions
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