Medallia costs about $20,000 to $600,000 a year
Medallia is customer feedback software. It collects surveys, reviews, calls and chats and turns them into reports. It does not publish prices. The range is wide because programs differ so much in size. One buyer data set puts smaller customers at an average of about $20,700 a year and enterprise customers at about $599,000. Another puts the median contract near $30,000. Setup adds about $50,000 to $200,000 or more on large programs.
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A fair price is $20,000 to $30,000.
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Middle of the range: $25,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Medallia buyers pay
| Smaller customers | About $20,700 a year on average. |
|---|---|
| Median contract, one data set | About $30,000 a year, from about $6,900 to $140,000. |
| Enterprise customers | About $599,000 a year on average. |
| Fortune 500 programs | About $400,000 to $800,000 a year before discounts. |
| Setup | About $50,000 to $200,000 or more, over 6 to 12 months. |
What pushes a quote up
| Volume | Surveys, calls, chats and reviews all draw from a yearly allowance. |
|---|---|
| Modules | Text analytics and other tools cost extra. |
| Services | Services add about 10 to 30 percent of the contract. |
| Overages | Going over your allowance costs extra. |
| Renewal | Rises of about 5 percent a year are standard unless capped. |
Know your volume
Medallia prices much of its product on a yearly pool of interactions, such as survey responses, calls, chats and reviews. If you underestimate that number, overage charges push the bill up. If you overestimate it, you pay for capacity you never use.
Pull a real count of last year's surveys, reviews and support contacts before the call. Ask how overages are billed and whether unused volume rolls over.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Ask how overages are billed and whether unused volume rolls over.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Take automatic renewal out of the contract. Advisers suggest it.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Medallia suits large companies running feedback programs across stores, call centers and apps. Smaller teams that mainly send surveys may get the same results from simpler tools for far less.
Ownership changed in 2026. Reports say control passed to its lenders early in the year, followed by a recapitalization in June led by Blackstone and Apollo. That is worth weighing before a long contract, and it may give you room to negotiate.
A last tip: get a Qualtrics quote too. The two compete for the same budgets, and buyers report that real quotes from both bring better prices from both.
From about $20,000 a year for small programs to about $600,000 on average for enterprises. About 6 to 12 months for a standard rollout. Programs differ hugely in how many surveys, calls and reviews they process. No. Every number here comes from buyer data.Common questions
How much does Medallia cost?
How long does Medallia setup take?
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Does Medallia publish prices?
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