Reynolds and Reynolds ERA-IGNITE pricing in 2026
Reynolds and Reynolds ERA-IGNITE costs about $6,000 to $12,000 per month per rooftop in 2026, and a typical buyer pays near $9,000.
What moves the price
- The number of rooftops, users and modules sets the monthly bill, and add-ons such as Reynolds-brand tools can raise the total.
- Contract length and the timing of a renewal change the price a dealer can negotiate.
- Setup work such as data conversion, training and third-party integrations is billed on top of the monthly fee.
- Contract length. Multi year deals usually get a lower yearly price.
What is included
The range is per month per rooftop. It covers the software license or subscription. Setup, training, add on modules and outside consultants are usually billed on top. Ask for a written quote that lists each fee before you sign.
Reynolds and Reynolds ERA-IGNITE prices people report
| Plan or item | Price | Source |
|---|---|---|
| Estimated monthly cost, Reynolds and Reynolds | $6,000 to $12,000+ per rooftop per month | Voltra |
| Estimated one-time setup for enterprise DMS (install, data conversion, training) | $20,000 to $75,000 | Voltra |
| One US dealership bill before switching away from Reynolds (posted 2011) | $14,000+ per month | DealerRefresh forum |
| Same dealership after switching to another DMS (2008 switch) | about $1,700 per month | DealerRefresh forum |
| Australian dealer maintenance fee for the ERA system sold by Pentana (posted 2011) | about $3,000 per month | DealerRefresh forum |
| Third-party vendor integration fees paid to Reynolds | $175 to $700+ per month per vendor | DealerRefresh forum |
Average prices in US dollars. Source: Voltra.
Ways to pay less
- Ask for a full total cost quote that lists every module, integration fee and setup charge before signing.
- Start talks well before renewal, because one source says enterprise pricing is most negotiable in the 90 days before it.
- Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
What price guides say
We checked 5 price guides and read every number on their pages. They do not all measure the same thing, so the ranges on this page come from putting them side by side.
- Voltra: Best Dealer Management Systems in 2026: 8 DMS Platforms Compared
- DealerRefresh: DMS Options
- DealerRefresh: REYREY DMS is a money pit!!!
- DealerRefresh: Community Review: Reynolds and Reynolds
- Software Advice: ERA-IGNITE
Common questions
How much does this cost in 2026?
Reynolds and Reynolds ERA-IGNITE costs about $6,000 to $12,000 per month per rooftop in 2026, and a typical buyer pays near $9,000. Most people pay about $9,000 per month per rooftop. The low end is $6,000 and the high end is $12,000.
What changes the price the most?
The biggest factors are: The number of rooftops, users and modules sets the monthly bill, and add-ons such as Reynolds-brand tools can raise the total; Contract length and the timing of a renewal change the price a dealer can negotiate; Setup work such as data conversion, training and third-party integrations is billed on top of the monthly fee.
How can I pay less?
Ask for a full total cost quote that lists every module, integration fee and setup charge before signing. Start talks well before renewal, because one source says enterprise pricing is most negotiable in the 90 days before it. Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
Where do these numbers come from?
From 5 named price guides: Voltra, DealerRefresh, DealerRefresh, DealerRefresh, Software Advice. Each one is linked on this page with the date we read it.
Related costs
Compare prices
Related jobs people check next, with the usual 2026 price.
| Job | Usual price |
|---|---|
| Whatfix pricing | $24K to $100K |
| ZoomInfo Pricing | $15K to $40K |
| Real Green Systems (Service Assistant) pricing | $125 to $600 |
| Mindtickle pricing | $11K to $139K |