Dealertrack DMS pricing in 2026
Dealertrack DMS costs about $2,500 to $10,000 per month per rooftop in 2026, and a typical buyer pays near $5,250.
What moves the price
- The number of rooftops and modules sets the monthly price, and bundling with other Cox products such as vAuto or VinSolutions can change the total.
- One time costs such as data migration, training and integrations can add thousands of dollars before go live.
- Contract length and negotiation matter, since DMS prices are negotiated rather than posted.
- Contract length. Multi year deals usually get a lower yearly price.
What is included
The range is per month per rooftop. It covers the software license or subscription. Setup, training, add on modules and outside consultants are usually billed on top. Ask for a written quote that lists each fee before you sign.
Dealertrack DMS prices people report
| Plan or item | Price | Source |
|---|---|---|
| Base subscription estimate | $2,500 to $8,000 per dealership per month | Software Finder |
| Implementation estimate | $5,000 to $25,000 one time | Software Finder |
| Data migration estimate | $2,000 to $10,000 one time | Software Finder |
| Staff training estimate | $1,000 to $10,000 one time | Software Finder |
| Extra modules and services estimate | $500 to $5,000+ per month | Software Finder |
| Estimated monthly cost per rooftop | $4,000 to $10,000 per month | Voltra |
| Starting price range | $500 to $1,000 (billing period not stated, listed as monthly, quote based) | SelectHub |
Average prices in US dollars. Source: Software Finder.
Ways to pay less
- Ask for a total cost view that includes Dealertrack and any other Cox products planned, so the bundle can be compared with stand alone offers.
- Get quotes from at least two other DMS vendors before renewal to give room to negotiate.
- Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
What price guides say
We checked 5 price guides and read every number on their pages. They do not all measure the same thing, so the ranges on this page come from putting them side by side.
- Software Finder: Dealertrack DMS: Pricing, Free Demo & Features
- Voltra: Best Dealer Management Systems in 2026: 8 DMS Platforms Compared
- SelectHub: Dealertrack DMS Reviews 2026: Pricing, Features & More
- Capterra: Dealertrack DMS Software Pricing, Alternatives & More 2026
- DealerInt: Dealertrack DMS Review 2026
Common questions
How much does this cost in 2026?
Dealertrack DMS costs about $2,500 to $10,000 per month per rooftop in 2026, and a typical buyer pays near $5,250. Most people pay about $5,250 per month per rooftop. The low end is $2,500 and the high end is $10,000.
What changes the price the most?
The biggest factors are: The number of rooftops and modules sets the monthly price, and bundling with other Cox products such as vAuto or VinSolutions can change the total; One time costs such as data migration, training and integrations can add thousands of dollars before go live; Contract length and negotiation matter, since DMS prices are negotiated rather than posted.
How can I pay less?
Ask for a total cost view that includes Dealertrack and any other Cox products planned, so the bundle can be compared with stand alone offers. Get quotes from at least two other DMS vendors before renewal to give room to negotiate. Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
Where do these numbers come from?
From 5 named price guides: Software Finder, Voltra, SelectHub, Capterra, DealerInt. Each one is linked on this page with the date we read it.
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