How much do Facebook ads cost?
Facebook ads cost $1,000 to $1,500 a month for most small businesses in 2026. What changes your price is below.
Facebook ads run on an auction, so there is no fixed price. WordStream and LocaliQ's 2026 medians are $0.60 a click for traffic ads and $1.80 a click, or $27.39 a lead, for lead ads. Adwave says many small businesses start with $1,000 to $1,500 a month, or $20 to $50 a day per campaign.
Find out what it will cost you
Pick the job, your state's cost level and the last detail. The estimate updates as you change them.
An estimate built from published 2026 cost guides. It is not a quote. Get a written quote before work starts.
How much does a Facebook ad cost per click?
| Click, traffic ads | $0.60 median (WordStream and LocaliQ 2026). |
|---|---|
| Click, lead ads | $1.80 median. |
| Cost per lead | $27.39 median, from about $12 to $62 by industry. |
| Cost per 1,000 impressions | About $10 to $14 for feed ads (Adwave, July 2026). |
| Daily budget to learn | $20 to $50 per campaign. |
| Starting month | $1,000 to $1,500. |
What pushes a quote up
| Your goal | Lead ads cost more per click than traffic ads. |
|---|---|
| Your industry | Finance, insurance and legal cost the most. |
| Tired ads | When people see the same ad too often, costs climb. |
| Narrow audience | Tiny audiences cost more. |
| Holidays | Black Friday and December push prices up. |
How much do Facebook ads cost per month?
Start from what a customer is worth. Adwave's example: if a new customer is worth $400 and one lead in ten buys, a lead is worth $40. At the $27 average cost per lead, the ads pay. If your cost per lead creeps near $50, fix the ad or the offer.
Prices are rising. Meta said its average price per ad rose 12 percent worldwide and 14 percent in the US and Canada in the first quarter of 2026.
Boost a post or run an ad?
Both use the same auction. Ads Manager gives you more control over who sees it and what you pay for.
How to judge the quote in your hand
- Ask the cost per lead, not just clicks.
- Ask what the budget is and what the fee is.
- Ask if the pixel and conversions tracking are set up.
- Ask how often new ads are made.
- Ask who owns the ad account.
Ways to pay less
- Make new ads often so people do not tire of them.
- Use short vertical video.
- Set up conversion tracking first.
- Avoid tiny audiences.
- Skip the holiday rush unless it is your season.
Before you decide
If you run a local trade business, ads are one way to get calls. Another is showing up when people ask an AI tool which company to hire. Paid clicks stop when the budget stops. Being named by AI keeps working in the background.
What a good month looks like
Look at cost per lead and cost per customer, not likes. Give a new campaign one to two weeks to learn before you change it. If your cost per lead is under what a lead is worth to you, raise the budget slowly. If it is over, change the ad first, then the audience, then the offer.
Plan to make new ads every few weeks. The same ad shown too many times gets cheaper results at first and then more expensive ones.
You focus on being the best. We make sure AI knows it, and names you. About $0.60 a click for traffic ads and $27.39 a lead for lead ads in 2026. Many small businesses start with $1,000 to $1,500 a month. No, but $20 to $50 a day per campaign gives the system enough data. Yes. Meta's price per ad rose 14 percent in the US and Canada in early 2026.Is ChatGPT sending your customers to a competitor?
90 day money back guarantee if you don't get more customers.Common questions
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