KnowBe4 costs $15.60 to $28.20 per seat a year at list
KnowBe4 is one of the few security vendors that publishes per seat rates, then quotes the final number anyway. List runs from about $15.60 a seat a year on Silver to $28.20 on Diamond, billed annually with a 25 seat minimum. Negotiated deals commonly land 22 to 55 percent below list.
KnowBe4 tiers and real totals
| Silver | About $15.60 per seat a year, or $1.30 a month. |
|---|---|
| Gold | About $1.51 per seat a month. |
| Platinum | About $1.78 per seat a month. |
| Diamond | About $28.20 per seat a year, or $2.35 a month. |
| 100 users | Roughly $1,560 to $2,820 a year before discounts. |
What pushes a quote up
| Seat count | List rates fall as user numbers rise. |
|---|---|
| Tier | SmartRisk scoring and API access start at Platinum. |
| Term | Three year deals carry the deepest discounts. |
| Minimum | 25 seats and a 12 month commitment. |
| Competition | A Proofpoint or Cofense quote moves the price. |
Everyone negotiates, so list is only a ceiling
Buyers report paying 22 to 55 percent below list. Mid market companies typically land 25 to 35 percent off, and organisations above 1,000 seats reach 40 to 50 percent, especially on multi year terms.
A 1,000 seat company lands near $11,000 to $24,000 a year after those discounts. If your quote is at list, you have not finished the conversation.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Ask for the rate at your seat count, not the band above it.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Get a rival quote from Proofpoint or Cofense before you sign.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
The real return on awareness training comes from what you do with the results, not the licence. A program with no follow up produces a click rate chart and nothing else. Budget an hour a month for someone to review who failed, assign short follow up modules and report the trend to leadership.
Ask about content refresh too. Staff stop noticing simulated phishing when the same five templates cycle, so check how often new templates and local language versions land.
Check how the platform counts seats before you sign. Contractors, shared mailboxes and service accounts sometimes get counted as users, which quietly lifts your bill at renewal. Ask for the counting rule in writing and run an audit of your directory first.
What will this cost me?
Pick the job, your state's cost level and the last detail. The estimate updates as you change them.
An estimate built from published 2026 cost guides. It is not a quote. Get a written quote before work starts.
Common questions
How much does KnowBe4 cost per user?
About $15.60 to $28.20 a seat a year at list, and often 22 to 55 percent less after negotiation.
Is there a minimum?
Yes, 25 seats and a 12 month commitment.
Which tier do most buyers pick?
Platinum is often called the minimum for data driven programs, since it adds risk scoring and API access.
Is a free trial available?
Yes, KnowBe4 offers a trial.