Pendo costs about $15,000 to $142,000 a year
Pendo shows software companies how people use their app and adds in-app tips and tours. The free plan covers up to 500 monthly active users. Paid plans are quote only. Vendr data from 523 purchases puts the median near $48,500 a year, and most deals land between about $15,000 and $142,000. The price is set by how many people use your app each month.
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A fair price is $8,000 to $16,000.
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Middle of the range: $12,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Pendo buyers pay
| Free plan | Up to 500 monthly active users. |
|---|---|
| Entry Base deals | About $15,000 to $15,900 a year. One buyer reported $8,000 a year for 2,000 users. |
| Median contract | About $48,500 a year. |
| Most contracts | About $15,000 to $142,000 a year. |
| Averages | SpendHound reports about $67,707 a year for small and mid-sized buyers and $246,362 for large ones. |
What pushes a quote up
| Monthly active users | Each unique user of your app in a month counts toward the bill. |
|---|---|
| Tier | Base, Core and Ultimate each unlock more tools, like session replay. |
| Number of apps | Covering more than one app costs more. |
| Add ons | AI tools, feedback tools and extra integrations are priced on top. |
| Term | Multi year deals are reported to cut the yearly price by 41 to 46 percent. |
The free plan ends at 500 users
Pendo's free plan is real, but it stops at 500 monthly active users. Once you pass it, Userorbit reports that creating new guides, surveys and segments locks until you upgrade. Most growing apps pass 500 users quickly, so plan for the paid price early.
Renewals are where many buyers get a shock. UserGuiding reports a company quoted $70,000 a year to renew after five years with Pendo, for 45,000 users and only 27 live guides. Another buyer reported an old $7,000 plan retired and replaced by a $35,000 one. Ask for a cap on renewal increases in writing.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Ask for the price per 1,000 users, so you know what growth will cost.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Count only the users you need to track. You may not need Pendo on every page or app.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Pendo suits software companies that want to see how people use their app and guide them inside it, all in one tool. It is built for product teams at growing and large companies.
Small apps can start on the free plan, but most outgrow the 500 user limit fast. Price the paid plan before you build your onboarding around it.
A last tip: time your renewal talks. Start at least three months early, with a rival quote in hand.
About $15,000 to $142,000 a year. The median is near $48,500. There is a free plan for up to 500 monthly active users. Paid plans need a quote. By monthly active users in your app, plus the tier and add ons you pick. Guides report 5 to 10 percent, and some buyers report much more. Ask for a cap.Common questions
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