Pardot costs about $1,250 to $15,000 per month, whole account
Account Engagement, once called Pardot, is B2B marketing automation from Salesforce. It handles email, lead scoring and nurture. Account Engagement costs $1,250 to $15,000 per month in 2026, billed yearly, with plans at $1,250, $2,750, $4,400 and $15,000.
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Is this price fair?
A fair price is $1,250 to $2,750.
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Middle of the range: $2,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Pardot buyers pay
| Growth+ | $1,250 per month. |
|---|---|
| Plus+ | $2,750 per month. |
| Advanced+ | $4,400 per month. |
| Premium+ | $15,000 per month. |
What pushes a quote up
| Plan or tier | Plan level. |
|---|---|
| Number of contacts | Number of contacts. Growth+ to Advanced+ include 10,000. |
| Add ons | Add-ons like dynamic content and email analytics. |
| How many you buy | Needed Salesforce CRM licenses. |
| Setup and training | Implementation help. |
What Pardot posts, and what it leaves out
Account Engagement, once called Pardot, is B2B marketing automation from Salesforce. It handles email, lead scoring and nurture. It posts some prices on its own site, but most buyers still get a custom quote.
On Growth+, two add-ons cost $400 per month each. Extra contacts cost about $500 to $1,000 per 10,000 per month by one source. Implementation is about $2,000 to $9,000 or more.
Why you have to ask
Like most software sold by a sales team, Pardot keeps its pricing off the website. Every quote is custom, and the gap between a small deal and a large one is wide. We built the ranges here from reported deals so you have a number before the first call.
Pricing is per month, whole account, so the main levers in the quote are the tier you pick and the setup fee, not the headcount.
How to judge the quote in your hand
- Ask for a discount on a multi-year deal.
- Size your contact count with care to avoid tier jumps.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Skip add-ons until you need them.
- Bundle with your CRM renewal.
- Ask for implementation help in the deal.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Pardot posts some prices on its own site. Check its pricing page before you sign, since list prices change. FeeGuides.com is not linked to Pardot.
Account Engagement costs $1,250 to $15,000 per month in 2026, billed yearly, with plans at $1,250, $2,750, $4,400 and $15,000. Partly. Some plans list a price on its site, but bigger deals are quoted. On Growth+, two add-ons cost $400 per month each.Common questions
How much does Pardot cost?
Does Pardot publish prices?
What costs extra?
Other software prices
Photo: an Unsplash contributor, Wikimedia Commons, CC0, cropped.
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