UserTesting costs about $25,000 to $107,000 a year
UserTesting lets companies watch real people use their website or app and talk through what they think. There is no public price and no self-serve plan. Vendr data from 258 deals shows a median near $40,000 a year, with most deals from $12,000 to $106,925. First contracts usually run $25,000 to $35,000.
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Middle of the range: $30,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What UserTesting buyers pay
| First contract | About $25,000 to $35,000 a year. |
|---|---|
| Median contract | About $40,000 a year, from 258 deals. |
| Small company average | About $36,265 a year. |
| Large company average | About $147,756 a year. |
| Global rollouts | More than $200,000 a year. |
What pushes a quote up
| Seats | Each team member with access adds to the base price. |
|---|---|
| Panel credits | Credits pay for test participants from UserTesting's panel. |
| Plan | Higher plans add live interviews, deeper analysis and more targeting. |
| Add ons | Some AI features and panels are sold on top. |
| Renewals | Yearly increases are common, so ask for a cap. |
You are buying two meters at once
Koji explains that a UserTesting contract has two parts: seats and panel credits. Seats set the floor. Credits decide whether you can keep testing all year, because they pay for the people who take your tests. If they run out in the third quarter, testing stops.
Ask what happens to unused credits at renewal. Vendr suggests getting rollover terms and renewal caps into the first contract, and says deals near UserTesting's year end can bring better terms. UserTesting merged with UserZoom in 2023 and bought User Interviews in January 2026. See our Qualtrics page for survey research.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Plan how many tests you will run before the call, so the credit pool fits.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Ask for credit rollover in writing, and a cap on renewal increases.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
UserTesting suits product and design teams at bigger companies that run many studies each quarter and need a ready pool of test participants.
Teams that test now and then may find a yearly contract hard to justify. Pay per test tools can cost less for light use.
A last tip: track how many studies you run, so you can prove the value at renewal.
First contracts run $25,000 to $35,000 a year. The median is near $40,000. No. There is no public price and no self-serve plan. For seats plus panel credits that pay for test participants. Koji reports no free plan. Access starts with a sales call.Common questions
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