FullStory pricing in 2026
FullStory costs about $10,000 to $200,000 per year in 2026, and a typical buyer pays near $28,240.
What moves the price
- Monthly session volume sets the plan and the price, and mobile sessions can add 30% to 50% on top of a web contract.
- Longer data retention, overage charges and yearly price increases of about 3% to 7% can lift the real bill 15% to 30% above the sticker price.
- Implementation and onboarding for complex setups are billed on top, at $5,000 to $25,000 in the first year.
- Contract length. Multi year deals usually get a lower yearly price.
What is included
The range is per year. It covers the software license or subscription. Setup, training, add on modules and outside consultants are usually billed on top. Ask for a written quote that lists each fee before you sign.
FullStory prices people report
| Plan or item | Price | Source |
|---|---|---|
| Free plan | $0 (30,000 sessions per month per CostBench) | CostBench |
| Business (50,000 to 100,000 sessions per month) | $10,000 to $25,000 per year | Vendr; Getspike |
| Advanced (100,000 to 500,000 sessions per month) | $30,000 to $70,000 per year | Vendr; Getspike |
| Enterprise (1 million+ sessions per month) | $80,000 to $200,000+ per year | Vendr; Getspike |
| Median buyer (455 purchases) | $28,240 per year | Vendr |
| Median contract (411 Vendr purchases) | $27,500 per year | CostBench |
| Observed range across Vendr deals | $10,000 to $115,936 per year | Vendr |
| SMB customers (50 to 1,000 employees), average actual spend | $39,215 per year | SpendHound |
| Enterprise customers (1,000+ employees), average actual spend | $148,913 per year | SpendHound |
| Entry price for very small teams | About $199 per month | Usercall |
| Implementation and onboarding | $5,000 to $25,000 one-time | CostBench |
Average prices in US dollars. Source: Vendr.
Ways to pay less
- Buyers report saving about 19% off the first quote on average, so push back, and ask for a cap on yearly price increases.
- Pick a session volume close to real traffic, because going over the contract is billed at a higher rate than buying the right size up front.
- Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
What price guides say
We checked 5 price guides and read every number on their pages. They do not all measure the same thing, so the ranges on this page come from putting them side by side.
- Vendr: Fullstory Pricing and Contract Benchmarks
- CostBench: All FullStory Plans & Pricing
- SpendHound: Actual FullStory Pricing 2026
- Usercall: FullStory Pricing: Session Costs, Contract Ranges, and Hidden Fees
- Getspike: FullStory Pricing in 2026: Actual Costs, Hidden Fees, and What Teams Really Pay
Common questions
How much does this cost in 2026?
FullStory costs about $10,000 to $200,000 per year in 2026, and a typical buyer pays near $28,240. Most people pay about $28,240 per year. The low end is $10,000 and the high end is $200,000.
What changes the price the most?
The biggest factors are: Monthly session volume sets the plan and the price, and mobile sessions can add 30% to 50% on top of a web contract; Longer data retention, overage charges and yearly price increases of about 3% to 7% can lift the real bill 15% to 30% above the sticker price; Implementation and onboarding for complex setups are billed on top, at $5,000 to $25,000 in the first year.
How can I pay less?
Buyers report saving about 19% off the first quote on average, so push back, and ask for a cap on yearly price increases. Pick a session volume close to real traffic, because going over the contract is billed at a higher rate than buying the right size up front. Get quotes from two or three rival products and share them with the sales rep. Vendors often drop the price to win the deal.
Where do these numbers come from?
From 5 named price guides: Vendr, CostBench, SpendHound, Usercall, Getspike. Each one is linked on this page with the date we read it.
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