Rubrik costs about $54,000 to $260,000 a year
Rubrik backs up company data and helps recover it after a ransomware attack. It does not publish prices; every quote goes through its sales team or a reseller. Vendr data puts the median contract near $150,000 a year, from about $54,000 to $600,000 or more. A reseller price list shows about $1,560 to $2,736 per terabyte a year at list, before discounts.
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A fair price is $140,000 to $160,000.
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Middle of the range: $150,000
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Rubrik buyers pay
| Smallest deals | About $54,000 a year. |
|---|---|
| Median contract | About $150,000 a year. |
| 500 to 2,000 virtual servers | About $95,000 to $260,000 a year after discounts. |
| 2,000 to 10,000 virtual servers | About $240,000 to $720,000 a year. |
| List price per terabyte | About $1,560 to $2,736 a year, by edition. |
What pushes a quote up
| Data protected | Price is mostly set per terabyte of backup data. |
|---|---|
| Edition | Foundation, Business and Enterprise add more security tools. |
| Term | Most subscriptions need a 3 year minimum. |
| Cloud Vault | Storage in Rubrik's cloud is often quoted apart. |
| Workloads | Cloud apps and Microsoft 365 users have their own licenses. |
Check for storage that is not in the quote
VendorBenchmark says first Rubrik quotes often leave out Cloud Vault, the storage where backups are kept. If you must keep backups for 3 to 5 years, that storage can add $50,000 to $300,000 or more. Ask for it as its own line before you compare quotes.
Also read the growth terms. Eon reports twice a year reviews of how much data you protect, which can add charges mid contract. VendorBenchmark says Rubrik discounts less than older backup vendors, and that a rival quote from Cohesity gives you the most room.
Why the price is hidden
Software sold this way is priced by the sales team, not by a price list. The rep learns your size, your budget and how badly you need it, then builds a quote. Two companies the same size often pay different amounts for the same product. That is why the numbers on this page come from buyers and analysts, not from the vendor.
How to judge the quote in your hand
- Ask for Cloud Vault storage as its own line, priced for your full retention period.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Ask how the capacity reviews work, and cap what they can add each year.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Rubrik suits companies that need fast recovery after ransomware and want backup and threat tools in one place. VendorBenchmark says platforms like Rubrik can cost more per terabyte but less overall by replacing other tools.
Small companies with simple backup needs may find the price floor too high. The smallest deals in the data start near $54,000 a year.
A last tip: model three years, since most contracts need a 3 year minimum.
The median contract is about $150,000 a year. Most run $54,000 to $260,000. No. Quotes come from its sales team or a reseller. Mostly per terabyte of protected data, by edition, often on 3 year terms. Cloud Vault storage for long term backups.Common questions
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